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Informed by psychological theory and supported by research, this book provides an overall understanding of consumer behaviour and underlying thought processes.
This book examines the fundamental questions surrounding the issue of consumerism today, including: When did consumerism begin? Why do businesses advertise? Are children affected by consumerism? And how does consumerism affect poorer countries?
Journals, dissertations, working papers and conference proceedings, and a full toolkit of practical guides, templates, forms, sample business plans and tips from successful entrepreneur in a wide range of formats.
Consumer Behavior by 
Consumer Psychology by 
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Research in Consumer Behavior by 
