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This book examines the fundamental questions surrounding the issue of consumerism today, including: When did consumerism begin? Why do businesses advertise? Are children affected by consumerism? And how does consumerism affect poorer countries?
The majority of papers in this volume have been selected from the best papers at the 2011 Consumer Culture Theory Conference. The Conference is the premier event for consumer culture research which tends to be qualitative, ethnographic, and cultural in orientation and draws a variety of scholars from around the world.
Journals, dissertations, working papers and conference proceedings, and a full toolkit of practical guides, templates, forms, sample business plans and tips from successful entrepreneur in a wide range of formats.